Japanese communications and advertising company Ishida Taiseisha Communication Services Corporation's joint venture with local firm CREASIA began operations on October 2.

The HCM City-based ITP & CREASIA offers sales promotion, digital marketing, market research, and localisation services.

ITP Abe Otohiko said, "We see opportunity in the Vietnamese market with its 6 per cent GDP growth."

ITP is a global operator providing solutions for digital communication and high-tech, retail and merchandising innovation, sports marketing, mobile marketing and, especially, the automobile and premium retail industries.

CREASIA is a communications company in direct marketing, event planning, public relations, and digital marketing whose clients include Unilever, Pepsi, Mercedes-Benz, Vinamilk, and Vingroup.