Ministry of Planning and Investment
FOREIGN INVESTMENT AGENCY
WEBSITE OF FOREIGN INVESTMENT
Monday, 23/12/2024
Attractive Sectors
Investment in e-commerce in Viet Nam
Saturday, 21/07/2018 02:34

In the recent years, Vietnam has witnessed the boom of e-commerce with growth rate ranging from 25 – 35% each year. According to Vietnam E-commerce and Digital Economy Agency (previously Vietnam Ecommerce and Information Technology), B2C e-commerce revenue reached US$5 billion accounting for 3% of retail sales of goods and services. In 2016, 65% of Vietnam’s Internet users buy goods and services online and 1 online buyer spends average US$170 a year. According to a Wearesocial report from January 2017, 53% of the population has access to the internet.

The growth rate in several specific fields was very spectacular. Specifically, in the online retail sector, statistics from thousands of e-commerce websites showed a high revenue growth rate at 35% last year. An indirect survey of certain delivery companies showed a 62-200% growth in delivery service revenues.

In the field of payments, information from the NationalPayment Corporation of Vietnam (NAPAS) shows that domestic online card transactions in 2017 increased at roughly 50% compared to 2016, while the value of transactions was up 75%. Regarding online marketing, several affiliate marketing companies recorded a growth rate of between 100-200%.

In tourism, the rate of bookings through online travel agencies increased sharply, reaching 30%. If combined with the two-digit growth rate of tourism revenue, it is estimated that the growth rate of online travel revenue is at over 50%. 

The e-commerce area also has witnessed the rise of investment from foreign companies. Different foreign companies have invested into the existing e-commerce platform or established new ones. A number of outstanding e-commerce projects are elaborated in the table below:


Activity/Project

Segment

Year

Lazada.vn

E-commerce platform

Tiki.vn

E-commerce platform

2017

 shopee.vn

E-commerce platform

2017

chotot.vn

E-commerce platform

2017

 Sendo.vn / 123mua.vn

E-commerce platform

2014

vntrip.vn

E-commerce platform

2017

Lotte.vn

E-commerce platform

yes24.vn

E-commerce platform

Batdongsan.com.vn

E-commerce platform

ViCare.vn

E-commerce platform

Websosanh.vn

E-commerce platform

MoMo

 

2016

 CốcCốc 

 

2015

foody.vn

 

2017

Hotdeal.vn

E-commerce platform

Robins.vn

 

Muare.vn

 

enbac.com

 

rongbay.com

 

muachung.vn

 

Nemo.vn

 

Rento.vn

 



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