According to the
latest report, Vietnam’s fast-moving consumer goods (FMCG) market is still expected to record 4 per cent value growth
in 2016 as a whole.
retail sales still grew ahead of GDP growth, which is forecast at 6 per cent
for 2016, according to the General Statistics Office (GSO). CPI is expected to
be approximately 3.5 per cent.
The FMCG market
(for in-home consumption) in urban four key cities – Hanoi, Ho Chi Minh City,
Da Nang and Can Tho – is still growing a touch ahead of rural areas both in the
long term and the short term.
In the short term, dairy is the main sector
growing ahead of others, especially in rural areas, where dairy consumption
habits are still far behind those of the urban four key cities.
milk is the major category driving growth in the dairy sector. It triggers a
bulkier basket among both urban four key cities and rural consumers, probably driven by
more marketing promotions.
shops continue to hold a strong position with steady growth in both urban four
key cities and rural areas.
connection is spreading widely in Vietnam and is more accessible to the masses
as smartphone ownership is also climbing very fast.