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According to the latest report, Vietnam’s fast-moving consumer goods (FMCG) market is still expected to record 4 per cent value growth in 2016 as a whole.

Wholesale and retail sales still grew ahead of GDP growth, which is forecast at 6 per cent for 2016, according to the General Statistics Office (GSO). CPI is expected to be approximately 3.5 per cent.

The FMCG market (for in-home consumption) in urban four key cities – Hanoi, Ho Chi Minh City, Da Nang and Can Tho – is still growing a touch ahead of rural areas both in the long term and the short term.


In the short term, dairy is the main sector growing ahead of others, especially in rural areas, where dairy consumption habits are still far behind those of the urban four key cities.

Liquid milk is the major category driving growth in the dairy sector. It triggers a bulkier basket among both urban four key cities and rural consumers, probably driven by more marketing promotions.

Street shops continue to hold a strong position with steady growth in both urban four key cities and rural areas.

Internet connection is spreading widely in Vietnam and is more accessible to the masses as smartphone ownership is also climbing very fast.